AnsweredLine
The AI receptionist for optometrists and eye care practices
An AI receptionist for optometrists answers the phone while your front desk is checking in patients and fitting frames. It picks up every call and text 24/7 in English and Spanish, books eye exams on your calendar, and routes urgent eye calls by your rules. You get a text summary of every call.
Call the receptionist and hear it for yourself.
Ask it anything a customer would ask you.The calls an optometry office actually gets
Your front desk is checking in patients, adjusting frames and running insurance at the same time. These are the calls that ring out.
Annual exam with a vision plan
A patient wants an exam next week and asks if you take their vision plan. It answers from your list, takes the plan and member details, and books the exam.
Contact lens reorder
"I need another year of my contacts." It takes the brand and patient details and texts your optical staff, or books an exam if the prescription has expired.
Are my glasses in yet?
A patient asks if new glasses are ready for pickup. It takes the name, tells them your pickup hours, and texts the optical desk to call back with the status.
Flashes, floaters or something in the eye
A caller describes sudden flashes or a scratched eye. It gives no medical advice, routes the call to the on-call doctor by your rules, and tells true emergencies to call 911.
Why optometrists put it on the front desk
Front desk stays with patients
Opticians and techs stop leaving a frame fitting to grab the phone. Every call still gets answered, usually on the first ring.
Exams land on your calendar
Comprehensive exams, contact lens fittings and follow-ups get booked by your rules with the patient's name, number and visit type.
Urgent calls get routed
You decide what counts as urgent. Those calls transfer to the on-call doctor or get flagged right away instead of sitting in voicemail.
English and Spanish
Patients can call or text in either language and get answered in that language, day or night.
Screens the sales calls
Frame reps, lab vendors and marketing sellers get screened so your staff stops getting pulled off the floor.
Keeps your number
Your practice number gets ported in. Patients call the same number that is on their insurance directory and your website.
The rest of the back office for optometrists
Each one is its own monthly plan. Start with one, add the rest when you are ready.
Missed-call text-back + reminders $100/mo
Texts every missed caller back in seconds and sends exam reminders, so fewer appointment slots go unused.
Review requests + replies $97/mo
Asks every patient for a Google review after the visit and drafts replies to each one, so your profile shows the practice you run.
Email + text campaigns $197/mo
Sends annual exam recall campaigns and back-to-school eye exam reminders to past patients.
Local SEO + listings $397/mo
Keeps your Google Business Profile and listings current so people searching for an eye doctor nearby find you.
Website + hosting $97/mo
Keeps your site hosted, secured and updated with current hours, insurance and services.
What a missed call actually costs
Only about 38% of calls to small businesses get answered by a person. Of the callers who hit voicemail, most hang up without a message, 85% never call back, and 62% call a competitor next. Run your own numbers:
What the alternatives cost
| Option | Monthly | What you actually get |
|---|---|---|
| A business phone line | $25–$35 | A number. It still rings to voicemail when you're on a ladder. |
| Answering service (human) | $235–$325+, billed per minute | A stranger reads a script, takes a message. No booking, no texting the caller, overage every busy month. |
| Part-time receptionist | $1,300–$1,800 | 20 hours a week. Nights, weekends, and lunch still go to voicemail. |
| Full-time receptionist | $4,000–$5,300 | Business hours only, plus payroll, benefits, sick days. |
| Answered Line | $297 | The line, 24/7 voice and text answering, booking, transfers, call summaries — in your own voice if you want. |
We built it because we were losing calls too
We built it for our own company, Smarter Scapes. Window Cleaning Pros and Air Duct Cleaning Pros run on it too. Call any of them and the same receptionist picks up.
Built for your kind of business
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Questions owners ask
Will it give medical advice about eye symptoms?
No. It never gives medical advice. It routes urgent calls to your on-call doctor by your rules and tells callers with a true emergency to call 911.
Can it tell patients which vision plans you accept?
Yes. It answers from the list of plans you give it, takes the member details, and leaves benefit checks to your staff.
Can it book different exam types?
Yes. It books comprehensive exams, contact lens fittings and follow-ups on your calendar by the rules and time lengths you set for each.
What about calls about glasses or contact orders?
It takes the patient's name and what they need, tells them your pickup hours, and texts your optical staff to follow up.
How much does it cost?
The AI Receptionist is $297/mo, with the first 3 months at $97/mo. Month to month, no contract. Add the other services only if you want them.
The whole back office for optometry practices, one sign-up
Phones answered, missed calls texted back, reviews, follow-up, estimates, a crew app, social, SEO, ads and a website. Pick any or all of it. Each service is its own month-to-month plan.