AnsweredLine
The AI receptionist for flooring installers and stores
Answered Line is the AI receptionist and answering service for flooring companies. It picks up every call while you're setting tile or helping a walk-in in the showroom, books in-home measures on your calendar, and texts you a summary. Add the instant estimator and shoppers get a price on your website before they call the next store.
Call the receptionist and hear it for yourself.
Ask it anything a customer would ask you.The calls a flooring company actually gets
Flooring calls come in while you're on a job or on the showroom floor. Here's what the receptionist handles for you.
Free measure request
A homeowner wants LVP in the kitchen, living room, and hallway. It gets the address, the rooms, and what's down now, then books the in-home measure on your calendar.
"Do you carry this?"
Someone saw a white oak sample online and wants to know if you stock it or can order it. It takes the product details and texts you so you can answer with the right line.
"When is my install?"
A customer heard their material came in and wants to know when the crew is coming. It answers from what you've told it and passes the rest to you with a summary.
Warranty callback
A past customer has a plank lifting by the dishwasher or a seam showing in the carpet. It takes the address and what's wrong and texts you right away so you can schedule the callback.
Why flooring companies put it on the phones
The store line always gets answered
When you're walking a customer through carpet samples or out on an install, the phone still gets answered on the first ring, day or night.
Measures land on your calendar
It books in-home measures straight onto your calendar by your rules, so the estimator's day fills without anybody playing phone tag.
Builders and GCs ring through
Set transfer rules so your builder and contractor accounts reach you directly, while ad sellers and lead vendors get screened out.
A summary of every call
After each call you get a text with who called, which rooms, what material, and what they need next. No voicemail to dig through at night.
English and Spanish
Callers who prefer Spanish get answered in Spanish, start to finish, and you still get the summary in plain English.
Keep your number
Your store number is ported in, so the number on your trucks, your signs, and your Google listing keeps working exactly as it does now.
The rest of the back office for flooring companies
Each one is its own monthly plan. Start with one, add the rest when you are ready.
Instant estimator $197/mo
Shoppers get a price on your website in under a minute from their address and photos of the room, while they're still comparing stores.
Estimate Cam $49/mo
Photos and voice notes of the subfloor, stairs, and transitions get filed with the estimate, from the measure or straight from the customer.
Crew App $79/mo
Installers see today's jobs, send an on-my-way text, and snap before and after photos. When the job is done, the office gets an alert.
Review requests + replies $97/mo
Every customer gets asked for a Google review after the install, and every review that comes in gets a drafted reply.
Missed-call text-back + reminders $100/mo
If a call slips through while you're on another line, the caller gets a text back in seconds instead of dialing the next store.
Email + text campaigns $197/mo
Seasonal campaigns to past customers, like getting new floors in before the holidays, for the next room they've been putting off.
What a missed call actually costs
Only about 38% of calls to small businesses get answered by a person. Of the callers who hit voicemail, most hang up without a message, 85% never call back, and 62% call a competitor next. Run your own numbers:
What the alternatives cost
| Option | Monthly | What you actually get |
|---|---|---|
| A business phone line | $25–$35 | A number. It still rings to voicemail when you're on a ladder. |
| Answering service (human) | $235–$325+, billed per minute | A stranger reads a script, takes a message. No booking, no texting the caller, overage every busy month. |
| Part-time receptionist | $1,300–$1,800 | 20 hours a week. Nights, weekends, and lunch still go to voicemail. |
| Full-time receptionist | $4,000–$5,300 | Business hours only, plus payroll, benefits, sick days. |
| Answered Line | $297 | The line, 24/7 voice and text answering, booking, transfers, call summaries — in your own voice if you want. |
We built it because we were losing calls too
We built it for our own company, Smarter Scapes. Window Cleaning Pros and Air Duct Cleaning Pros run on it too. Call any of them and the same receptionist picks up.
Built for your kind of business
Painters
Estimate requests captured from the ladder.
General contractors
AI receptionist for general contractors and remodelers. Answers 24/7, screens leads,…
Handyman
Small jobs booked without the phone tag.
Concrete
AI receptionist for concrete contractors. Answers 24/7, takes driveway, patio and…
Instant estimator
An instant estimate calculator for your website: customers enter their address and…
Crew App
A crew app for field service: today's jobs, clock in/out, on-my-way texts,…
Questions owners ask
Can it quote flooring prices over the phone?
It doesn't make up prices. It follows the rules you give it, takes the room details, and books a measure. Add the instant estimator and customers can get a price on your website from their address and photos.
Does it work for a store with a showroom and install crews?
Yes. It answers the store line, books measures and showroom appointments on your calendar, and transfers calls by your rules, like sending builders straight to you and everyone else to booking.
What does it cost?
The AI receptionist is $297/mo, with the first 3 months at $97/mo. The instant estimator is $197/mo, Estimate Cam is $49/mo, and the Crew App is $79/mo with Estimate Cam included. Each is its own subscription, month to month, no contract.
Will it handle warranty and complaint calls?
Yes. It takes the customer's name, address, and what's wrong, then texts you a summary right away so you can call them back and get it scheduled.
Can I hear it before I sign up?
Call the demo line at (615) 219-2119 and talk to it like a customer would. It's the same receptionist we run for our own hardscape company in Nashville, plus Window Cleaning Pros and Air Duct Cleaning Pros.
The whole back office for flooring companies, one sign-up
Phones answered, missed calls texted back, reviews, follow-up, estimates, a crew app, social, SEO, ads and a website. Pick any or all of it. Each service is its own month-to-month plan.