AnsweredLine
The AI receptionist for masonry contractors
An AI receptionist for masonry contractors answers while you're on the scaffold with a trowel full of mud. It picks up every call and text 24/7 in English and Spanish, gets the details on brick, stone, block and chimney work, books estimates on your calendar, and texts you a summary of every call.
Call the receptionist and hear it for yourself.
Ask it anything a customer would ask you.The calls a mason actually gets
Masonry leads are big tickets that call around. These are the calls that used to ring out while you were tooling joints.
Cracked brick and tuckpointing
A homeowner sees stair-step cracks and missing mortar. It asks where, how big and how long it's been there, asks for photos and books an estimate.
Chimney rebuilds
"Bricks are falling off my chimney." It gets the address, roof pitch if they know it and what's happening, and texts you so it gets looked at fast.
Stone veneer and fireplaces
Someone wants stone on a fireplace or the front of the house. It collects the area, stone type and timeline and books a consult.
Mailboxes, columns and walls
It takes the small jobs too: brick mailboxes, columns and garden walls, with size and photos so you can price them.
Why masons put it on the phone
Stay on the wall
You can't set down a full board of mud to grab a phone. The receptionist answers every call on the first ring.
Job details up front
Type of work, location on the house, height, access and photos come in a written summary before the estimate.
Estimates booked
Qualified leads get booked for an estimate on your calendar by your rules, with the details attached.
English and Spanish
Customers and crews get answered in English or Spanish, by call or text, 24/7, including early mornings and weekends.
Builders put through
Set rules so your builders and GCs reach you directly while homeowners get booked for an estimate.
Same number
Your number gets ported in, so the number on your truck and job signs keeps working.
The rest of the back office for masonry contractors
Each one is its own monthly plan. Start with one, add the rest when you are ready.
Instant estimator $197/mo
Homeowners get a price for tuckpointing, veneer or a mailbox on your website in under a minute from their address and photos.
Estimate Cam $49/mo
Photos and voice notes of cracks, mortar color and access get filed with the estimate.
Crew App $79/mo
Crews see today's jobs, clock in, text "on my way" and take before and after photos from their phone.
Review requests + replies $97/mo
Asks every customer for a Google review after the job and drafts a reply to each one.
Social posting $297/mo
Posts your finished chimneys, walls and stonework on Facebook and Instagram every week.
What a missed call actually costs
Only about 38% of calls to small businesses get answered by a person. Of the callers who hit voicemail, most hang up without a message, 85% never call back, and 62% call a competitor next. Run your own numbers:
What the alternatives cost
| Option | Monthly | What you actually get |
|---|---|---|
| A business phone line | $25–$35 | A number. It still rings to voicemail when you're on a ladder. |
| Answering service (human) | $235–$325+, billed per minute | A stranger reads a script, takes a message. No booking, no texting the caller, overage every busy month. |
| Part-time receptionist | $1,300–$1,800 | 20 hours a week. Nights, weekends, and lunch still go to voicemail. |
| Full-time receptionist | $4,000–$5,300 | Business hours only, plus payroll, benefits, sick days. |
| Answered Line | $297 | The line, 24/7 voice and text answering, booking, transfers, call summaries — in your own voice if you want. |
We built it because we were losing calls too
We built it for our own company, Smarter Scapes. Window Cleaning Pros and Air Duct Cleaning Pros run on it too. Call any of them and the same receptionist picks up.
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Questions owners ask
Can it tell callers what tuckpointing costs?
It can answer from the pricing rules you give it, or collect the details and photos and book an estimate.
What does it ask on a new lead?
Whatever you set. Most masons want the address, type of work, where on the house, height, access and photos.
Can it tell structural problems from cosmetic ones?
It doesn't diagnose. It asks the questions you set, like crack size and whether it's getting worse, and flags anything urgent to you.
Does it work after hours?
Yes. Calls and texts get answered 24/7 in English and Spanish, so a homeowner calling at night or on the weekend gets taken care of.
What does it cost?
The AI Receptionist is $297/mo, with the first 3 months at $97/mo. Every other service is its own monthly subscription. Month to month, no contract.
The whole back office for masonry contractors, one sign-up
Phones answered, missed calls texted back, reviews, follow-up, estimates, a crew app, social, SEO, ads and a website. Pick any or all of it. Each service is its own month-to-month plan.